SEO - Internet Marketing Tips for Getting Good Rank and Traffic in Search Engines

A simple Ecommerce website contains a very few pages but some sites contains information of thousands of products and many web pages.

To do optimization of an Ecommerce site is different from optimizing a static website. For optimizing a static website you have to create a well strategy for getting good ranking in search engines.

Some SEO Tips are given below:

1. The home page of website must have the product related information and should have product related categories. All the inner pages should follow a common webpage structure.

2. Every web page should have a unique title. Any Ecommerce site can contain any number of web pages. This makes your SEO more dynamic.


3. Keyword Selection Process is very important in SEO. The keywords must be unique for all webpage. What keyword you are choosing that keyword must be in the web page content. It gives much importance to the site.

4. The description of a web page is the snippet which appears in the SERPS. Every visitor reads the description and then clicks on the search result. Description should be relevant to the webpage.

5. You should use bread crumbs for all inner pages of the site. A breadcrumb helps the internal linking of the website. It helps the visitors to navigate back to the main product category page. It makes website user friendly and SEO friendly too.

6. Search Engines gives a lot of importance to the heading tag. Heading Tag before any content easily describes a page.

7. Generally you should avoid flashes on every web page of your Ecommerce website. It will expand the site loading time and it is harm for any business related site because generally visitor does not want to wait so more time.

8. Always use the Alt tag to all the images of your website. Search engines do not read images. If Alt tag is used then search engines read the alternate text for images which is written in Alt Tag.

Important Techniques to get Quality Backlinks and High Traffic

If you have a website and want to get traffic to it, then you need to know about Search Engine Optimization.

Search Engine Optimization is the process of improving the sites rank as well as keyword rank. This can be done by getting good back link and high traffic to a website from search engines.

There are 2 KEY FACT:

- Every month, over 700 million people use Search Engines to find products related information and websites.

- Every month, over 60 billion keyword searches are done for getting information of any product and services.

KEY QUESTION:

How can you get back link and high traffic to your site?

If you own a website, You should know that getting traffic over the long term means getting high ranking in the search engines for search terms that are related to your product and services. You can get traffic in the short term by using Adwords and other Pay Per Click (PPC) services But PPC is expensive.

So how do you get top search engine rankings for your keyword?

There are many important factors like good keyword research and having great content on your website. Important factor is get lots of backlinks to your websites.

You can also get Backlink through these techniques:

Do link Exchange (Reciprocal Link)
Submit website URL to online directories
Participate in forums
Do comment on blogs
Submit articles to Ezines and Some high PR articles directory

You can get traffic to your site through these techniques:

Do social bookmarking
Video Promotion
Use social networking sites as facebook, myspace, twitter, linkedin etc.

Ezine Article Tips for getting more Traffic

There are some important things (trick) to remember while publishing ezine articles.

Write very catchy title so you catch the attention of your readers
In SEO this is one of the most difficult things about writing an article. People must want to read what you have to say and that can be accomplished only through good title. make it energetic and informative in the same time.

Present Article Bank URLs to Search Engines
Once you post your articles to article directories, your articles are posted on their own webpage. Submitting the URL for this page to look engines will bring extra readers to your writing.

Post Your Articles on Your Own Web site also
By posting your articles to your own website you're offering all guests to your web site a chance to scan over and profit from your writings. This is a nice step in SEO process.

Compose Your Older Articles into an E-book
E-books are universally nowadays and for a smart reason: Individuals browse them! When you have got written some Ezine Articles you will have enough content to publish your own e-book. Then you'll be able to provide this e-book to subscribers or web site visitors as a free gift. Or you'll sell your e-book for a little fee.

Don't sell products in your articles, give good content instead
The problem of many articles is that they keep selling products and make the whole article one big advertisement. Make your article informative so they find the information they were searching for.

Write about the benefits your product brings to your readers.
That will make them more focused on what you have to say and more likely to buy your product because they will learn what is it good for them, not what the product can do for anybody.

Implement these rules in your articles and watch as they bring you more readers and even sales.

So remember three things that will bring you better score in article conversions:

- High quality content
- Appealing title
- Write about benefits the product brings to people

PPC Technique: How to Make Money through PPC Campaigns ??

The best and most utilized way to make money with PPC is marketer advertising. Although the very best way to create cash with PPC is marketer marketing

As said marketer marketing is a large section of making cash with PPC.

Pay Per Click service is managed by Google under a program called AdWords. It allows you to buy traffic from Google.com (the "sponsored results" on the top and right side) and also from website owners like us.



For example, you would go to Google AdWords, create an ad about your site that sells Mobiles, and tell Google that whenever someone types in Mobiles on Google and clicks on your ad, you are willing to pay them $0.50. You also have the option of telling Google to display this advertisement on other websites that talk about Mobiles.

To start your list building strategy, you might want to use co-reg and JV deal. Co-reg and JV deals are the best, quickest and least expensive and you do not have to be a genius to complete it.

To improve your amount of visitors for a PPC Campaigns, have an image, some text and an opt-in box. If you want to increase your number of sing ups, add a free gift. Inside your bulletins place something that sells the benefit of the website. Put things like why they ought to be interested inside your product and what is in it for them.

Another popular way to make money utilizing PPC is blogging. If sufficient people click on your blog, the income could be passive or little a lot more than a passive earnings.

Important Ezine Tips and Techniques

Have you ever thought of what the best way to stay is to stay in contact with your customers and clients is? People have many answers of this question but I use Ezine "A online magazine". E-zines are the best way to stay in contact with your customers or clients and show them what you have to offer or changes that you are making.

The following are Ezine Tips that can help you in acquiring more subscribers to your ezine.

Always follow the rules and guidelines
When you are going to post any Ezine always follow all rules. If you will not follow the rules then you will not do promotion of website.

Create your topics interesting and attracting
Choose always an interesting topic which attracts visitors. Use quality content for getting good visitors.


Do not spam
In SEO Spamming is illegal so don't do that. You will not gain any profit by doing such.

Make subscription easy
Put a subscription box on your site. Whether it's a link that takes a subscriber to an email page or a subscription box.

Offer freebies to your subscribers
Adding a freebie is always nice. Attract them by providing discounts, referrals, Your subscribers will love that and it will help in Search Engine Optimization

Never insult people
Never use insulted and abused word otherwise no one will subscribe your Ezine.

What is PPC?? – How to Start PPC Campaigns

People discover it hard to make cash with PPC because they have no concept what to do in order to make cash but there's a quantity of ways to make cash with PPC. One of the fastest strategies to use for increasing the hits to your web site is to create a Pay Per Click/PPC campaign.

The most popular internet advertising service is Google AdWords. However, you can also look into running ads through Bing, Yahoo or even social networking sites like Facebook etc.


For PPC the first thing you will have to determine your online advertising budget, how much cost you want to use for any campaign.

Budget and keyword is most important thing for any PPC campaign.

For example If you are running a tour in Thailand, you might want to organize your ads to show up only to relevant countries most likely to have customers showing an interest in traveling to that country. A little research will tell you that more people travel to Thailand from Europe so instead of wasting a lot of money on other People. Target only those people who use your service or buy your product, it is better to focus on improving your Pay Per Click Management strategy.

Your ad should be as specific as possible. Right keywords in your ads to ensure you narrow down your viewers to only those who most likely to purchase. Your perfect keyword can be Travel -> Travel in Thailand -> Vacation on an island in Thailand.

In PPC Placement is also another important step, here it is decided where to place the advertisement. It is one of the most important steps. One will definitely like to place his or her advertisement or campaigns on the pages of most visited websites and on the websites which are liked by almost everyone, this type of advertising is also known as standard advertising.

At the end of every month you should cut the fat and focus on the ads that produce the most results (more visitors). Invest at least 2-3 months in Pay Per Click Management to truly get a good idea of what works and what doesn't.

Forum Posting Tips – Forum Posting in SEO

Internet Marketing Forums can be a great place to gain knowledge with all things as new information related to any technology or new techniques as well as any offer which is providing by any company. Forums also give ideas how to make money online. One of the largest Internet Marketing forums are warriorforum.com, wickedfire.com and digitalpoint.com etc...

Visitors who are coming your web site by way of forums are worth two to six times than average visitor. Forum visitors are proactive information seekers and engaged users in Web Marketing Forums.

When using Internet Marketing forums or any other type of online forum there are some things that you should be aware of as far as forum etiquette is concerned. Some of Golden Rules are:

1. Avatar
Avatars play an important part of your profile in Forum Posting. Make your avatar unique and recognizable at a glance! Use same avatar on multiple forums and social networks. Don't forget to use your signature to link to your website.



2. Read and follow the Rules
Read the rules of the forum and follow them! Don't violate any forum rules. Never go against the rules.

3. Give Your Expertise View
Don't give a half-baked reply telling the member. You can suggest that they can learn more if they follow the link to your page. It will promote your web page thus you can get traffic which is necessary in SEO.

4. Use Search Button
Always use the search button before asking a question to see if it has been asked and answered before.

5. Don't Promote
Don't post about your own web site and products. If you want to promote yourself, use your signature!

6. Don't Type in Caps
Never type in caps. This is considered yelling and often gets you completely ignored by the community.

7. Explain Yourself in Brief
Make your point straight away. People who are interested in your initial thought will read more and they can visit your profile and your website through signature linking.

8. Write Cleverly and Correctly
Everything you say, every single post s a representation of your personal brand. If you don't pay any attention to it, it can waist everything else you do.

9. Do not bash other members.
If you have an issue with a member you should always handle it privately via PMs rather than roast each other in the public threads.

Difference between Google Caffeine and Google

Google Caffeine is different from old Search Engine. It is showing different result in indexing and also in SERP. I have compare both and found some slight differences.

I am describing some difference between Google Caffeine and Old Search Engine.

1. Google Caffeine is faster than old Google when loading.

2. Tuning down some of the exposure for video & some universal search results

3. The new index is much bigger then Old one. Type a query and check the number returned on the top right of the screen and then compare it to the old search engine. You will get difference. This is because new engine has deindexed a lot of the websites that scammers have put up - the fake copy/paste job.

But if you will check Ezine articles, Hubpages and Squidoo then these sites indexed more pages than older Google.

4. Giving slightly more weight on exact match domain names.



5. Pages which have keyword in the title, in the snippet of text and also in the URL are doing best by giving a good position SERP.

6. Twitter pages are being showing up higher in the new search engine.

7. Both algorithms are different so the order of the results is different. In new they seem to give more weight to having the entire keyword string in the URL while in the old engine where the URL had numbers after the domain name disappear in the new engine.

8. In Google Caffeine on-page SEO is more important compare to old engine.

9. They seem to be focusing on real time.

Tips and Tricks for Effective Article Marketing

Article marketing is a technique for promotion of any website. By syndication of an article you can increase visitors of any site and also create back link for inner pages of a site.

In SEO Article marketing is one of the most cost effective ways to Get free traffic for any website, Get inbound links to your website which helps in getting good Page Rank and also make yourself as an expert writer.

For those peoples who are not much familiar with the concept of Article Marketing, I am sharing some ideas and tips for them.

1. Write an article related to your website category and about any product which you want to promote.

2. Add a short bio at the end with a link back to your website promoting your products and your services or your website.

3. Publish article on high PR and good websites and newsletters which drive traffic and links back to your website.



It's powerful and works in very short time, it can be one of the most cost-effective ways to build your business if you will publish article and do promotion in a right way.

If you will not apply right way in Article Marketing then you'll get little or no traffic, your inbound links won't be worth much, and it won't help position you as an expert.

A Few Tips for Effective Article Marketing:

To make your Article Marketing more effective, there are few tips for you to get started -

1. In Internet Marketing just focus only on high quality sites for submitting articles that are authority sites. If you create links through unimportant article directory then you are only going to build low-quality links in that case that will do very little or nothing for you in the search engines.

2. Focus on creating simple, informative and useful articles. If you truly want users to read your article and come to your website, the articles should be informative, educational, and compelling.

3. Title should be attractive and descriptive because title has to grab people. If they don't like the title, they won't read your article.

Increase Backlink and Link Popularity through SEO Techniques

One of the best ways to increase traffic to your website is backlinks. Backlinks are also known as inlinks or incoming links. Back links can be achieved through some Internet marketing techniques.

Backlinks are incoming links to a website or Web page. In the Search Engine Optimization (SEO), the number of backlinks or inlinks is one indication of the popularity or importance of that website or page. The more quality links and more high PR ranks mean the more traffic and the higher rankings on Google and Yahoo SERPs.

In SEO Process there are three great ways to get links to your website.

Links From Website Directory - You can submit the name (Title), URL, and a brief description of your website to different directories, By this you can back link and also get targeted traffic back from people searching for websites in your topic area!



Links through Articles - By including a link in an article, you can direct readers back to your website. In Internet Marketing during article posting time you can put your site link in the article body or in author bio section of any articles site. You can use internal page’s URL for getting internal link and high traffic to that particular page.

Links from Blog Comment - Commenting on blogs are a great way to get noticed by other users. It helps in increasing visitors to your blogs. If your blog has a unique and good content then visitors will stay to your blog.

Back links are very essential for every site because Google give importance to back links while make a calculation of PR.

Keyword research and analysis - First Step to promote any site

While designing a website the question running in mind is how to improve website SEO ranking then there is one answer for it, “proper keyword research and analysis”.
Proper Keyword Research is the right way of approaching any website. Generally users put a “keyword” in search engines to get their related query answer for any topic and if any website has a targeted keyword, good content and good traffic then it will come in a SERP. So keyword should be powerful.

Since the website is being created for the users and by the users so important parameters of how the users will operate and what all keywords are mostly being used for search are to be taken care of.

Avoiding the keywords that are used by maximum websites and are really competitive is also an important technique but one must use the keywords or phrases that are most frequently searched for. This will not only help in gaining popularity but will also help a website in being unique. Being unique does not mean that one should forget the importance of right and popular keyword. For good Web Optimization Add the most popular keywords that are being used to the titles, tags and other important contents of the webpage.



We all know that in order to receive traffic from the search engines, your website needs to be optimized for certain keyword phrases. The best thing to do is compile a list with keyword phrases that you think best describe your topic.


In SEO, There are some tricks and techniques which can be used to find keywords related to your website.

1. After completing the keywords list check it for misspelled words because if there will be any wrong word then we can’t get that in search engines.

2. Main targeted keyword should be used whether it has a large traffic but you should use the synonyms for making keyword.

3. We should use the split and merged keywords both because these both can generate traffic for your site and create business. For example see “Website Optimization” and “Web Site Optimization” keyword can take a place in keyword phrase.

4. We should remind this thing that singular and plurals also affect the rankings so use the both type of keywords. As mobile and mobiles these can be 2 Keyword and can be two webpage in any site.

5. The one important thing is “Geo Targeting Keyword” means whatever keywords we are using should be famous in that particular country and used to use by that country visitors.

SEO - On Page Optimization Techniques for Promoting Websites

Search Engine Optimization (SEO) has become really important in the recent times. With more and more websites being launched, the search engines are progressively getting cramped up. So, if you want your website get a rank in SERP and on the first pages of search engines then SEO is must. On page optimization is a part of Seo.

A couple of the main aspects need special mention. These are the title and the body text or the content. There are some important On-page Optimization techniques which I have mention below.

1. Title Optimization
2. Meta Tags Optimization
3. Image Optimization
4. Content Optimization
5. Link Optimization
6. Important HTML Tags

Title Optimization:
A site’s title tag is by far the most important on-page optimization element because it is the heading of your website. A title tag should be short but descriptive enough for your visitors to identify you and your business. Title tag is the first thing that is shown & indexed by the search engines. If your site has multiple pages, it is wise to give titles to each of them. These create the first impression on the readers. It should ideally be within 10-12 words. So naturally it is given a very high importance.

Meta Tag Optimization:
A site’s Meta tags may not be as important as it used to be before, however I feel that Meta Description is something you can’t just ignore. A site’s Meta description should contain a brief description of your website focusing on the areas and services that your business is specialized in.

The description-tag is probably the most important META-Tag. It is displayed in the SERPs and you should select it as carefully as the title-tag.

Important aspects of the description-tag:

1. For better SEO give every page of your website its own description

2. The description -tag is one of the few meta-tags that still positively influences your website’s ranking, so will be good to use your most important keywords in it.

3. It should contain not more than around 25-30 words.

If you use the NOODP-Tag you are basically telling the search engines that they must not use the DMOZ entry, but the tags that are currently on your website.

The robots-tag is used to tell the search engines what they shall do with your website. Index/noindex tells the search engine whether to index the page or not noindex/nofollow tells them to follow the links or not.

Image Optimization:
If your site has lot of images, you need to optimize them too because they can’t be read by the search engines. It is very easy for a human to understand the image but interpreting process for a search engine is completely different and it is not easy. You need to use some special tags for your images to give them some perfect meaning which can describe it and can be your webpage keyword.

Some Reminding points for Image Optimization:

1. ALT text or Alternate Text is the text to describe your image when your mouse moves over an image on your web page. The text should be meaningful but short. You can use your relevant keywords as ALT text.

2. For SEO always use names like “nokia mobile.jpg” instead of meaningless “DSC24045.jpg”.

3. Whenever you want to link to your image, use the image keywords in your link text. Example: use “view an nokia Phone”, instead of “Click here to view” as the anchor text.


Content Optimization:
A keyword is a word or phrase that you associate with your page so that when it is searched for by a potential customer your site comes up in the SERP.

Your site’s content needs to be optimized in such a way that it can suit both search engines & your readers. Stuffing your site with too many keywords can make your site unreadable. So you will need to have some sort of balance between your keywords & your content.

Keywords are very important for On page optimization and consequently better search engine ranking and should be chosen carefully.

For example, if your site sells mobile phone you want your site to be listed in the SERP when someone types in “mobile phone” in a search engine

You should use keywords in content of the page but shouldn’t use much because it can be spamming and by this some search engines will penalize your page if you over saturate your content with keywords but there is another way for it you can use keywords synonyms.


Important elements of Keyword Optimization

1. For On page Optimization first do a proper research before you decide on your keywords. There are many free tools that can help you to do keyword research. Some of them are SEObook Keyword Suggestion tool, Google Adwords Keyword Tool.

2. Try to make keyword density according to search engines rules so that it can help the search engine to determine that your page is indeed related & relevant to the keyword that you are targeting. Search Engine generally follows a webpage which have keyword density approx 4 to 5 % and it is good. I personally like to use synonyms instead of having a high keyword density.


Link Optimization:
It is important to optimize your internal & external outbound links for search engines as well as to give your visitors a better navigation.

While doing SEO you should try to use good Anchor Text when you are linking to other people. You should include the appropriate keyword in the anchor text which gives the outbound link a ‘proper meaning’ and value because if it is not related to webpage then user can go out quickly from your page and it will be harmful for your site.

HTML Tags:
In on page optimization it is necessary for you to highlight certain parts and keywords of your website that you want your readers to look at. There are several html tags which allow you to do it. There are many header tags as h1, h2, h3, Bold [strong], Italic etc. The text inside your header tags h1 is given very high importance by the search engine. Basically h1 tag is used to define the page titles or the important sections of your website. Header 2 and 3 can be used for Page/Post titles or important sections of your pages. Separating your content with headers is a good for the webpage as well as website. You can bold and italic high importance keywords. Sometimes it’s good to bold your keywords where appropriate.

Importance of On Page Optimization in SEO

For website optimization there are basically two techniques which are used for SEO that’s are On Page Optimization and Off Page Optimization, Both On and Off Page are equally important for promotion of any website but Firstly we have to do research and quality work of On Page for any site because if we won’t choose right and perfect Title and Keywords then we don’t promote a site well by using off page techniques also. So On Page is very essential for any website.

The term On Page Optimization refers to just that: optimization that is done directly on a specific webpage to achieve better search engine rankings. This could mean on the visible parts of the page (what the viewer or customer can see) or in the code or invisible parts of the page. This is all done directly on the .html 'file' or 'page' which is the reason for the name On Page Optimization.

Getting a good ranking in any search engine hasn’t been the easiest thing for any Optimizer. Search engines are getting more smarter & intelligent everyday, so now it takes more than just good content, title, keywords on the page and best optimization of any website for ranking well and getting traffic in search engines.



If you want your website to catch the eye of interested readers, SEO is must. On page optimization is that part of SEO which has a direct impact on your website, or a web page. On page optimization is one of the very first step of SEO which every webmaster should think and apply before going for any site optimization. It probably won’t even take you an hour to learn and implement some of these on-page optimization techniques. If you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall traffic of your website.

There are some important On-page Optimization techniques which are given below.

1. Title Optimization
2. Meta Tags Optimization
3. Image Optimization
4. Content Optimization (Keyword Optimization and Synonyms)
5. Link Optimization
6. Important HTML Tags

If you are looking for on page optimization of web page, then it should have keywords in the page title and you should put these keywords in the beginning of the title tag and in also the beginning of the content. On page optimization also includes reducing the number or unnecessary HTML codes that might be making your webpage too crowded.

Important tricks to increase Alexa Rank

Alexa.com is a very powerful tool used to rank web site traffic and also for comparing websites. By using it you can know very well that how your web site traffic stacks up against all your competitors. This becomes an important element in leveraging your websites/blog’s ranking as a sell point to advertisers, sponsors, buyers, readers and whoever else wants a piece of your material. Alexa.com ranking is important, so you definitely shouldn’t underestimate its influence on your earnings. Alexa rank is a good factor for Website Optimization of any website.

It is important to emphasize that you should devote most of your efforts in growing your site audience and traffic alongside integrated implementation of any of the following tips below.

1. Install the Alexa toolbar on Internet Explorer or Firefox’s SearchStatus extension and set your blog as your homepage. This is the most important and basic step for getting alexa ranking

2. Encourage others to use the Alexa toolbar. This includes friends, fellow webmasters as well as site visitors/blog readers.

3. You can put up an Alexa rank widget on your website. I did this a few days ago and receive a fair amount of clicks every day, it helped in increasing website’s traffic. Each click counts as a visit even if the toolbar is not used by the visitor.

4. If you are working in a company or it’s your office then you should install Alexa toolbar on all computers and set your website as the homepage for all browsers. It will be useful to note that this may work only when dynamic or different IPs are used. In SEO process it’s a good way.

5. Write content that is related to webmasters and Promote your content on social networking websites and webmaster forums.

6. Post in Asian social networking websites or forums. I will suggested for it if you have a Asian websites and want to good traffic or rank in this area because East Asian web users are big Alexa toolbar fans.

7. Get Dugg or Stumbled. This usually brings massive numbers of visitors to your website. It affects to your website and give a positive impact on your Alexa Rank!

8. Use PayperClick Campaigns for getting good Alexa rank. Buying advertisements on search engines such as Google or Exact Seek will help bring in Traffic.

9. You should optimize your popular posts for getting good traffic and rank easily. Got a popular post that consistently receives traffic from the search engines.

10. Buy banners and links for traffic from webmaster forums and websites. A prominent and well displayed ad will drive lots of webmaster traffic to your website, which can significantly boost your rank.

11. Use MySpace for getting large traffic. This will be most effective if your website has content that is actually relevant to the MySpace Crowd.