What is PPC?? – How to Start PPC Campaigns

People discover it hard to make cash with PPC because they have no concept what to do in order to make cash but there's a quantity of ways to make cash with PPC. One of the fastest strategies to use for increasing the hits to your web site is to create a Pay Per Click/PPC campaign.

The most popular internet advertising service is Google AdWords. However, you can also look into running ads through Bing, Yahoo or even social networking sites like Facebook etc.


For PPC the first thing you will have to determine your online advertising budget, how much cost you want to use for any campaign.

Budget and keyword is most important thing for any PPC campaign.

For example If you are running a tour in Thailand, you might want to organize your ads to show up only to relevant countries most likely to have customers showing an interest in traveling to that country. A little research will tell you that more people travel to Thailand from Europe so instead of wasting a lot of money on other People. Target only those people who use your service or buy your product, it is better to focus on improving your Pay Per Click Management strategy.

Your ad should be as specific as possible. Right keywords in your ads to ensure you narrow down your viewers to only those who most likely to purchase. Your perfect keyword can be Travel -> Travel in Thailand -> Vacation on an island in Thailand.

In PPC Placement is also another important step, here it is decided where to place the advertisement. It is one of the most important steps. One will definitely like to place his or her advertisement or campaigns on the pages of most visited websites and on the websites which are liked by almost everyone, this type of advertising is also known as standard advertising.

At the end of every month you should cut the fat and focus on the ads that produce the most results (more visitors). Invest at least 2-3 months in Pay Per Click Management to truly get a good idea of what works and what doesn't.

Forum Posting Tips – Forum Posting in SEO

Internet Marketing Forums can be a great place to gain knowledge with all things as new information related to any technology or new techniques as well as any offer which is providing by any company. Forums also give ideas how to make money online. One of the largest Internet Marketing forums are warriorforum.com, wickedfire.com and digitalpoint.com etc...

Visitors who are coming your web site by way of forums are worth two to six times than average visitor. Forum visitors are proactive information seekers and engaged users in Web Marketing Forums.

When using Internet Marketing forums or any other type of online forum there are some things that you should be aware of as far as forum etiquette is concerned. Some of Golden Rules are:

1. Avatar
Avatars play an important part of your profile in Forum Posting. Make your avatar unique and recognizable at a glance! Use same avatar on multiple forums and social networks. Don't forget to use your signature to link to your website.



2. Read and follow the Rules
Read the rules of the forum and follow them! Don't violate any forum rules. Never go against the rules.

3. Give Your Expertise View
Don't give a half-baked reply telling the member. You can suggest that they can learn more if they follow the link to your page. It will promote your web page thus you can get traffic which is necessary in SEO.

4. Use Search Button
Always use the search button before asking a question to see if it has been asked and answered before.

5. Don't Promote
Don't post about your own web site and products. If you want to promote yourself, use your signature!

6. Don't Type in Caps
Never type in caps. This is considered yelling and often gets you completely ignored by the community.

7. Explain Yourself in Brief
Make your point straight away. People who are interested in your initial thought will read more and they can visit your profile and your website through signature linking.

8. Write Cleverly and Correctly
Everything you say, every single post s a representation of your personal brand. If you don't pay any attention to it, it can waist everything else you do.

9. Do not bash other members.
If you have an issue with a member you should always handle it privately via PMs rather than roast each other in the public threads.

Difference between Google Caffeine and Google

Google Caffeine is different from old Search Engine. It is showing different result in indexing and also in SERP. I have compare both and found some slight differences.

I am describing some difference between Google Caffeine and Old Search Engine.

1. Google Caffeine is faster than old Google when loading.

2. Tuning down some of the exposure for video & some universal search results

3. The new index is much bigger then Old one. Type a query and check the number returned on the top right of the screen and then compare it to the old search engine. You will get difference. This is because new engine has deindexed a lot of the websites that scammers have put up - the fake copy/paste job.

But if you will check Ezine articles, Hubpages and Squidoo then these sites indexed more pages than older Google.

4. Giving slightly more weight on exact match domain names.



5. Pages which have keyword in the title, in the snippet of text and also in the URL are doing best by giving a good position SERP.

6. Twitter pages are being showing up higher in the new search engine.

7. Both algorithms are different so the order of the results is different. In new they seem to give more weight to having the entire keyword string in the URL while in the old engine where the URL had numbers after the domain name disappear in the new engine.

8. In Google Caffeine on-page SEO is more important compare to old engine.

9. They seem to be focusing on real time.

Tips and Tricks for Effective Article Marketing

Article marketing is a technique for promotion of any website. By syndication of an article you can increase visitors of any site and also create back link for inner pages of a site.

In SEO Article marketing is one of the most cost effective ways to Get free traffic for any website, Get inbound links to your website which helps in getting good Page Rank and also make yourself as an expert writer.

For those peoples who are not much familiar with the concept of Article Marketing, I am sharing some ideas and tips for them.

1. Write an article related to your website category and about any product which you want to promote.

2. Add a short bio at the end with a link back to your website promoting your products and your services or your website.

3. Publish article on high PR and good websites and newsletters which drive traffic and links back to your website.



It's powerful and works in very short time, it can be one of the most cost-effective ways to build your business if you will publish article and do promotion in a right way.

If you will not apply right way in Article Marketing then you'll get little or no traffic, your inbound links won't be worth much, and it won't help position you as an expert.

A Few Tips for Effective Article Marketing:

To make your Article Marketing more effective, there are few tips for you to get started -

1. In Internet Marketing just focus only on high quality sites for submitting articles that are authority sites. If you create links through unimportant article directory then you are only going to build low-quality links in that case that will do very little or nothing for you in the search engines.

2. Focus on creating simple, informative and useful articles. If you truly want users to read your article and come to your website, the articles should be informative, educational, and compelling.

3. Title should be attractive and descriptive because title has to grab people. If they don't like the title, they won't read your article.

Increase Backlink and Link Popularity through SEO Techniques

One of the best ways to increase traffic to your website is backlinks. Backlinks are also known as inlinks or incoming links. Back links can be achieved through some Internet marketing techniques.

Backlinks are incoming links to a website or Web page. In the Search Engine Optimization (SEO), the number of backlinks or inlinks is one indication of the popularity or importance of that website or page. The more quality links and more high PR ranks mean the more traffic and the higher rankings on Google and Yahoo SERPs.

In SEO Process there are three great ways to get links to your website.

Links From Website Directory - You can submit the name (Title), URL, and a brief description of your website to different directories, By this you can back link and also get targeted traffic back from people searching for websites in your topic area!



Links through Articles - By including a link in an article, you can direct readers back to your website. In Internet Marketing during article posting time you can put your site link in the article body or in author bio section of any articles site. You can use internal page’s URL for getting internal link and high traffic to that particular page.

Links from Blog Comment - Commenting on blogs are a great way to get noticed by other users. It helps in increasing visitors to your blogs. If your blog has a unique and good content then visitors will stay to your blog.

Back links are very essential for every site because Google give importance to back links while make a calculation of PR.

Keyword research and analysis - First Step to promote any site

While designing a website the question running in mind is how to improve website SEO ranking then there is one answer for it, “proper keyword research and analysis”.
Proper Keyword Research is the right way of approaching any website. Generally users put a “keyword” in search engines to get their related query answer for any topic and if any website has a targeted keyword, good content and good traffic then it will come in a SERP. So keyword should be powerful.

Since the website is being created for the users and by the users so important parameters of how the users will operate and what all keywords are mostly being used for search are to be taken care of.

Avoiding the keywords that are used by maximum websites and are really competitive is also an important technique but one must use the keywords or phrases that are most frequently searched for. This will not only help in gaining popularity but will also help a website in being unique. Being unique does not mean that one should forget the importance of right and popular keyword. For good Web Optimization Add the most popular keywords that are being used to the titles, tags and other important contents of the webpage.



We all know that in order to receive traffic from the search engines, your website needs to be optimized for certain keyword phrases. The best thing to do is compile a list with keyword phrases that you think best describe your topic.


In SEO, There are some tricks and techniques which can be used to find keywords related to your website.

1. After completing the keywords list check it for misspelled words because if there will be any wrong word then we can’t get that in search engines.

2. Main targeted keyword should be used whether it has a large traffic but you should use the synonyms for making keyword.

3. We should use the split and merged keywords both because these both can generate traffic for your site and create business. For example see “Website Optimization” and “Web Site Optimization” keyword can take a place in keyword phrase.

4. We should remind this thing that singular and plurals also affect the rankings so use the both type of keywords. As mobile and mobiles these can be 2 Keyword and can be two webpage in any site.

5. The one important thing is “Geo Targeting Keyword” means whatever keywords we are using should be famous in that particular country and used to use by that country visitors.