Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites. From a search engine perspective, Search Engine Optimization (SEO) is the process of making web pages easy to find, easy to crawl and easy to categorize. Search Engine Optimization also make pages rank high for certain keywords or search terms.
Seo is the process of increasing the numbers of visitors to a Web site by ranking higher in the search results of a search engine like Google, Yahoo, MSN etc. The higher a Web site ranks in the results of a SERP (Search Engine Results Pages), the greater the chance that site will be visited by a user.
Why Search Engine Optimize??
Everyday, millions of people search the web to find out what they look for it may be any product or any services. If your website doesn't come up top in the SERP, you lose your business to your competitors. SEO is very important not only because it brings lots of visitors to your website, but also because it helps to increase the return on investment, if used properly. For example, you have a website that sells computer online. Optimizing the site for targeted keywords like low cost computer would bring it to the top results on popular search engines. This would in turn bring prospective customers to your site, which would result in higher sales.
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