Keyword research and analysis - First Step to promote any site

While designing a website the question running in mind is how to improve website SEO ranking then there is one answer for it, “proper keyword research and analysis”.
Proper Keyword Research is the right way of approaching any website. Generally users put a “keyword” in search engines to get their related query answer for any topic and if any website has a targeted keyword, good content and good traffic then it will come in a SERP. So keyword should be powerful.

Since the website is being created for the users and by the users so important parameters of how the users will operate and what all keywords are mostly being used for search are to be taken care of.

Avoiding the keywords that are used by maximum websites and are really competitive is also an important technique but one must use the keywords or phrases that are most frequently searched for. This will not only help in gaining popularity but will also help a website in being unique. Being unique does not mean that one should forget the importance of right and popular keyword. For good Web Optimization Add the most popular keywords that are being used to the titles, tags and other important contents of the webpage.



We all know that in order to receive traffic from the search engines, your website needs to be optimized for certain keyword phrases. The best thing to do is compile a list with keyword phrases that you think best describe your topic.


In SEO, There are some tricks and techniques which can be used to find keywords related to your website.

1. After completing the keywords list check it for misspelled words because if there will be any wrong word then we can’t get that in search engines.

2. Main targeted keyword should be used whether it has a large traffic but you should use the synonyms for making keyword.

3. We should use the split and merged keywords both because these both can generate traffic for your site and create business. For example see “Website Optimization” and “Web Site Optimization” keyword can take a place in keyword phrase.

4. We should remind this thing that singular and plurals also affect the rankings so use the both type of keywords. As mobile and mobiles these can be 2 Keyword and can be two webpage in any site.

5. The one important thing is “Geo Targeting Keyword” means whatever keywords we are using should be famous in that particular country and used to use by that country visitors.