Difference between Google Caffeine and Google

Google Caffeine is different from old Search Engine. It is showing different result in indexing and also in SERP. I have compare both and found some slight differences.

I am describing some difference between Google Caffeine and Old Search Engine.

1. Google Caffeine is faster than old Google when loading.

2. Tuning down some of the exposure for video & some universal search results

3. The new index is much bigger then Old one. Type a query and check the number returned on the top right of the screen and then compare it to the old search engine. You will get difference. This is because new engine has deindexed a lot of the websites that scammers have put up - the fake copy/paste job.

But if you will check Ezine articles, Hubpages and Squidoo then these sites indexed more pages than older Google.

4. Giving slightly more weight on exact match domain names.



5. Pages which have keyword in the title, in the snippet of text and also in the URL are doing best by giving a good position SERP.

6. Twitter pages are being showing up higher in the new search engine.

7. Both algorithms are different so the order of the results is different. In new they seem to give more weight to having the entire keyword string in the URL while in the old engine where the URL had numbers after the domain name disappear in the new engine.

8. In Google Caffeine on-page SEO is more important compare to old engine.

9. They seem to be focusing on real time.

Tips and Tricks for Effective Article Marketing

Article marketing is a technique for promotion of any website. By syndication of an article you can increase visitors of any site and also create back link for inner pages of a site.

In SEO Article marketing is one of the most cost effective ways to Get free traffic for any website, Get inbound links to your website which helps in getting good Page Rank and also make yourself as an expert writer.

For those peoples who are not much familiar with the concept of Article Marketing, I am sharing some ideas and tips for them.

1. Write an article related to your website category and about any product which you want to promote.

2. Add a short bio at the end with a link back to your website promoting your products and your services or your website.

3. Publish article on high PR and good websites and newsletters which drive traffic and links back to your website.



It's powerful and works in very short time, it can be one of the most cost-effective ways to build your business if you will publish article and do promotion in a right way.

If you will not apply right way in Article Marketing then you'll get little or no traffic, your inbound links won't be worth much, and it won't help position you as an expert.

A Few Tips for Effective Article Marketing:

To make your Article Marketing more effective, there are few tips for you to get started -

1. In Internet Marketing just focus only on high quality sites for submitting articles that are authority sites. If you create links through unimportant article directory then you are only going to build low-quality links in that case that will do very little or nothing for you in the search engines.

2. Focus on creating simple, informative and useful articles. If you truly want users to read your article and come to your website, the articles should be informative, educational, and compelling.

3. Title should be attractive and descriptive because title has to grab people. If they don't like the title, they won't read your article.

Increase Backlink and Link Popularity through SEO Techniques

One of the best ways to increase traffic to your website is backlinks. Backlinks are also known as inlinks or incoming links. Back links can be achieved through some Internet marketing techniques.

Backlinks are incoming links to a website or Web page. In the Search Engine Optimization (SEO), the number of backlinks or inlinks is one indication of the popularity or importance of that website or page. The more quality links and more high PR ranks mean the more traffic and the higher rankings on Google and Yahoo SERPs.

In SEO Process there are three great ways to get links to your website.

Links From Website Directory - You can submit the name (Title), URL, and a brief description of your website to different directories, By this you can back link and also get targeted traffic back from people searching for websites in your topic area!



Links through Articles - By including a link in an article, you can direct readers back to your website. In Internet Marketing during article posting time you can put your site link in the article body or in author bio section of any articles site. You can use internal page’s URL for getting internal link and high traffic to that particular page.

Links from Blog Comment - Commenting on blogs are a great way to get noticed by other users. It helps in increasing visitors to your blogs. If your blog has a unique and good content then visitors will stay to your blog.

Back links are very essential for every site because Google give importance to back links while make a calculation of PR.

Keyword research and analysis - First Step to promote any site

While designing a website the question running in mind is how to improve website SEO ranking then there is one answer for it, “proper keyword research and analysis”.
Proper Keyword Research is the right way of approaching any website. Generally users put a “keyword” in search engines to get their related query answer for any topic and if any website has a targeted keyword, good content and good traffic then it will come in a SERP. So keyword should be powerful.

Since the website is being created for the users and by the users so important parameters of how the users will operate and what all keywords are mostly being used for search are to be taken care of.

Avoiding the keywords that are used by maximum websites and are really competitive is also an important technique but one must use the keywords or phrases that are most frequently searched for. This will not only help in gaining popularity but will also help a website in being unique. Being unique does not mean that one should forget the importance of right and popular keyword. For good Web Optimization Add the most popular keywords that are being used to the titles, tags and other important contents of the webpage.



We all know that in order to receive traffic from the search engines, your website needs to be optimized for certain keyword phrases. The best thing to do is compile a list with keyword phrases that you think best describe your topic.


In SEO, There are some tricks and techniques which can be used to find keywords related to your website.

1. After completing the keywords list check it for misspelled words because if there will be any wrong word then we can’t get that in search engines.

2. Main targeted keyword should be used whether it has a large traffic but you should use the synonyms for making keyword.

3. We should use the split and merged keywords both because these both can generate traffic for your site and create business. For example see “Website Optimization” and “Web Site Optimization” keyword can take a place in keyword phrase.

4. We should remind this thing that singular and plurals also affect the rankings so use the both type of keywords. As mobile and mobiles these can be 2 Keyword and can be two webpage in any site.

5. The one important thing is “Geo Targeting Keyword” means whatever keywords we are using should be famous in that particular country and used to use by that country visitors.

SEO - On Page Optimization Techniques for Promoting Websites

Search Engine Optimization (SEO) has become really important in the recent times. With more and more websites being launched, the search engines are progressively getting cramped up. So, if you want your website get a rank in SERP and on the first pages of search engines then SEO is must. On page optimization is a part of Seo.

A couple of the main aspects need special mention. These are the title and the body text or the content. There are some important On-page Optimization techniques which I have mention below.

1. Title Optimization
2. Meta Tags Optimization
3. Image Optimization
4. Content Optimization
5. Link Optimization
6. Important HTML Tags

Title Optimization:
A site’s title tag is by far the most important on-page optimization element because it is the heading of your website. A title tag should be short but descriptive enough for your visitors to identify you and your business. Title tag is the first thing that is shown & indexed by the search engines. If your site has multiple pages, it is wise to give titles to each of them. These create the first impression on the readers. It should ideally be within 10-12 words. So naturally it is given a very high importance.

Meta Tag Optimization:
A site’s Meta tags may not be as important as it used to be before, however I feel that Meta Description is something you can’t just ignore. A site’s Meta description should contain a brief description of your website focusing on the areas and services that your business is specialized in.

The description-tag is probably the most important META-Tag. It is displayed in the SERPs and you should select it as carefully as the title-tag.

Important aspects of the description-tag:

1. For better SEO give every page of your website its own description

2. The description -tag is one of the few meta-tags that still positively influences your website’s ranking, so will be good to use your most important keywords in it.

3. It should contain not more than around 25-30 words.

If you use the NOODP-Tag you are basically telling the search engines that they must not use the DMOZ entry, but the tags that are currently on your website.

The robots-tag is used to tell the search engines what they shall do with your website. Index/noindex tells the search engine whether to index the page or not noindex/nofollow tells them to follow the links or not.

Image Optimization:
If your site has lot of images, you need to optimize them too because they can’t be read by the search engines. It is very easy for a human to understand the image but interpreting process for a search engine is completely different and it is not easy. You need to use some special tags for your images to give them some perfect meaning which can describe it and can be your webpage keyword.

Some Reminding points for Image Optimization:

1. ALT text or Alternate Text is the text to describe your image when your mouse moves over an image on your web page. The text should be meaningful but short. You can use your relevant keywords as ALT text.

2. For SEO always use names like “nokia mobile.jpg” instead of meaningless “DSC24045.jpg”.

3. Whenever you want to link to your image, use the image keywords in your link text. Example: use “view an nokia Phone”, instead of “Click here to view” as the anchor text.


Content Optimization:
A keyword is a word or phrase that you associate with your page so that when it is searched for by a potential customer your site comes up in the SERP.

Your site’s content needs to be optimized in such a way that it can suit both search engines & your readers. Stuffing your site with too many keywords can make your site unreadable. So you will need to have some sort of balance between your keywords & your content.

Keywords are very important for On page optimization and consequently better search engine ranking and should be chosen carefully.

For example, if your site sells mobile phone you want your site to be listed in the SERP when someone types in “mobile phone” in a search engine

You should use keywords in content of the page but shouldn’t use much because it can be spamming and by this some search engines will penalize your page if you over saturate your content with keywords but there is another way for it you can use keywords synonyms.


Important elements of Keyword Optimization

1. For On page Optimization first do a proper research before you decide on your keywords. There are many free tools that can help you to do keyword research. Some of them are SEObook Keyword Suggestion tool, Google Adwords Keyword Tool.

2. Try to make keyword density according to search engines rules so that it can help the search engine to determine that your page is indeed related & relevant to the keyword that you are targeting. Search Engine generally follows a webpage which have keyword density approx 4 to 5 % and it is good. I personally like to use synonyms instead of having a high keyword density.


Link Optimization:
It is important to optimize your internal & external outbound links for search engines as well as to give your visitors a better navigation.

While doing SEO you should try to use good Anchor Text when you are linking to other people. You should include the appropriate keyword in the anchor text which gives the outbound link a ‘proper meaning’ and value because if it is not related to webpage then user can go out quickly from your page and it will be harmful for your site.

HTML Tags:
In on page optimization it is necessary for you to highlight certain parts and keywords of your website that you want your readers to look at. There are several html tags which allow you to do it. There are many header tags as h1, h2, h3, Bold [strong], Italic etc. The text inside your header tags h1 is given very high importance by the search engine. Basically h1 tag is used to define the page titles or the important sections of your website. Header 2 and 3 can be used for Page/Post titles or important sections of your pages. Separating your content with headers is a good for the webpage as well as website. You can bold and italic high importance keywords. Sometimes it’s good to bold your keywords where appropriate.